Drawbridge: Cross Over to Innovation

Drawbridge makes great technologies that enhance teaching and facilitate learning.

Founded in East Lansing, Michigan, in September of 2012, Drawbridge’s initial technologies were developed at Michigan State University by faculty at the Writing in Digital Environments (WIDE) Research Center.

Drawbridge, Inc was co-founded by Michigan State University faculty, researchers, and community leaders to create a new model of commercialization for educational technology.

Eli Review logo

Eli Review, a web-based tool to help writers improve, is Drawbridge’s flagship product. Thousands of users at institutions such as Michigan State University, the University of Rhode Island and U.S. News and World Report’s top five ranked Okemos High School are already using Eli in the classroom.

The Drawbridge Team

Jeff Grabill is a Drawbridge co-founder and a Professor of Rhetoric and Professional Writing and Chair of the Department of Writing, Rhetoric, and American Cultures at Michigan State University. Grabill is a senior researcher with WIDE Research (Writing in Digital Environments). As a researcher, Grabill studies how people use digital writing to learn, including to learn to write, along with how digital communication is associated with literacy and citizenship.

William Hart-Davidson is a Drawbridge co-founder and an Associate Professor of Rhetoric and Writing at Michigan State University, where he is Director of the Rhetoric & Writing Graduate Program and Co-director of the Writing in Digital Environments (WIDE) Research Center. Bill’s research interests lie at the intersection of Technical Communication and Human-Computer Interaction in such areas as visualizing knowledge work processes, information and user experience design.

Michael McLeod is a Drawbridge co-founder and a faculty member in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. Mike’s research focuses on knowledge work, particularly the design of information systems and user experiences, and his primary interest is in the design and development of web-based systems to support writers and writing researchers.

Gregory Bradbury is a Drawbridge co–founder and serves as chairman & CEO. Bradbury formed The Bradbury Group, Inc. (BGI) in 1980 as a full service commercial real estate firm. Bradbury is a Director of the Michigan State University Foundation and has been a board member of numerous commercial and non-profit organizations. He earned BA-Economics/Quantitative Business and MBA-Finance degrees from Michigan State University.

Gary Severs is an economist and financial market specialist whose career has crossed academia, government, and the private sector. Severs is a 1959 graduate of MSU and member of the first class of the Honors College. Seevers earned a PhD in agricultural economics from MSU and taught at Oregon State University before moving to Washington to serve on the President’s Council of Economic Advisers. He later moved from the President’s Council to Goldman Sachs, where Severs started a new commodities business, retiring as a partner.


Michigan State University logo

Drawbridge is a spinoff from Michigan State University. “Too often we identify entrepreneurship opportunities as associated with science and engineering, and not necessarily Arts and Letters or Communication Arts and Sciences,” MSU President Lou Anna K. Simon says. “In this day and age, the faculty in those colleges also represent rich sources of great scholarship and ideas that can be commercialized.”

Contact Drawbridge

For a demo of Eli Review, or for information about potential partnerships or collaboration, please email Greg Bradbury (gebii@att.net).